(21 September 2018)

Hi Jean,

At takealot.com we take the matter of fake news seriously.

We run our display advertising through a combination of external display advertising partners who govern their publisher networks according to their own rules and policies. These are also set out in our advertising agreements and intend to ensure our brand is not associated with unlawful websites.

We consider ourselves to be responsible advertisers and do not knowingly or intentionally advertise on fake news websites.

As a responsive organisation we take action whenever we determine that our advertising doesn’t align with our values.

We’d appreciate it if you’d share your list of offender websites so that we can liaise with our display advertising partners and take any necessary action.

Julie-Anne Walsh